On Brand With Nick Westergaard
Designing sustainable brands with Alex Moulton
Listen to my interview with Nick Westergaard for his On Brand podcast.
Episode Highlights
How does a brand strategist end up working as a DJ? Or is it vice versa?
"I’ve always been fascinated by how music and sound can be used to advance a story,” Alex said of his work as a DJ.
What skills are needed to work in branding today?
“There’s nothing better than learning on the job,” Alex said. However, he added that his ability to move between the business and artistic mindset has been invaluable.
Designing sustainable brands.
First and foremost, which meaning of sustainability? “Both,” Alex says. His team at Trollbäck designed the identity for the UN’s sustainability goals. But he also focuses on building brands that are “lowercase S sustainable” and have longevity. This is easier said than done.
What brand has made Alex smile recently?
Alex pointed us to a recent interview with Ryan Reynolds on Jim Cramer’s Mad Money, where Reynolds clearly articulates what Mint Mobile does with regard to emotional investment.
