Unchained Inspiration. Exploring AI Tools to Create Generative Content.
Creative design teams are exploring AI tools to create generative content from imagery, music, and text. Anything to worry about?
I was interviewed by Makers Magazine among other creatives on how we are using generative AI as a tool in our design and production workflows.
"The AI tools available now have the power to amplify some aspects of the creative process," says Alex Moulton, chief creative officer at Trollbäck+Company. "In the early concept stage, I compare it to trying on a lot of different outfits to see what might fit. In production, some tasks can be automated. But no AI can make you more creative or invent better ideas — those sparks must always come from a place of inspiration and collaboration."
"As AI models evolve, I want to see more transparency and accountability, first and foremost," says Alex Moulton. "I would like more education integrated into all levels at all ages about the benefits and hazards of the technology."
"We have professional, ethical, and legal responsibilities to own the work that we sell to clients, which in turn they use to represent their brands. Most AI-generated content breaks every ethical practice on multiple levels."
Makers Magazine is a print publication of The Location Guide in the U.K.
