Unpaired
Brand Identity
Unpaired is an experimental collective shaping the new creative economy. Bigger than a single brand, this is a new medium for social connection and creative expression—one that prioritizes how people can embrace technology to inspire IRL experiences and socialization. Because human connection powers cultural innovation.
Unpaired is a cultural movement embracing all the possibilities of emerging technologies and harnessing that energy to improve our lives—digitally, physically, tangibly, and powerfully.
We worked with Unpaired’s founders to position the organization as a pioneer of transformative shared experiences—both on-chain and IRL alike—disrupting the status quo of the NFT and Web3 space.
The brand’s sleek, stylish aesthetic is intentionally understated and grounded in four core qualities: confidence, allure, vision, and openness. In an effort to create harmony between technology and humanity, we designed Unpaired’s identity to juxtapose clean typography with expressive, perfectly imperfect gestural elements that always remind us of the personal creative touch.
Unpaired is a cultural movement embracing all the possibilities of emerging technologies and harnessing that energy to improve our lives—digitally, physically, tangibly, and powerfully.
We worked with Unpaired’s founders to position the organization as a pioneer of transformative shared experiences—both on-chain and IRL alike—disrupting the status quo of the NFT and Web3 space.
The brand’s sleek, stylish aesthetic is intentionally understated and grounded in four core qualities: confidence, allure, vision, and openness. In an effort to create harmony between technology and humanity, we designed Unpaired’s identity to juxtapose clean typography with expressive, perfectly imperfect gestural elements that always remind us of the personal creative touch.
Unpaired is a cultural movement embracing all the possibilities of emerging technologies and harnessing that energy to improve our lives—digitally, physically, tangibly, and powerfully.
We worked with Unpaired’s founders to position the organization as a pioneer of transformative shared experiences—both on-chain and IRL alike—disrupting the status quo of the NFT and Web3 space.
The brand’s sleek, stylish aesthetic is intentionally understated and grounded in four core qualities: confidence, allure, vision, and openness. In an effort to create harmony between technology and humanity, we designed Unpaired’s identity to juxtapose clean typography with expressive, perfectly imperfect gestural elements that always remind us of the personal creative touch.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
David Conklin, Technical Director
Mika Saulitis, Strategist, Copywriter
Johanna Beck, Strategist, Copywriter
Sarah A. Cohen, Designer
Pamela Olecki, Designer
Mia Rockel, Designer
Marcelo Meneses, Animator
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
David Conklin, Technical Director
Mika Saulitis, Strategist, Copywriter
Johanna Beck, Strategist, Copywriter
Sarah A. Cohen, Designer
Pamela Olecki, Designer
Mia Rockel, Designer
Marcelo Meneses, Animator
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
David Conklin, Technical Director
Mika Saulitis, Strategist, Copywriter
Johanna Beck, Strategist, Copywriter
Sarah A. Cohen, Designer
Pamela Olecki, Designer
Mia Rockel, Designer
Marcelo Meneses, Animator