TeenNick
Brand Identity
We rebranded Nickelodeon’s tween-targeted channel for a new generation of young, digital-first viewers, developing a robust multi-platform identity and library of live-action footage that blends real kids with TeenNick content.
Our strategy was to celebrate everything “in-between” with a visual identity that embraces awkwardness, discovery, and constant changes, threaded with an exuberant sense of play and humor.
The heart and soul of the TeenNick brand relies on its modular, reactive typography and animation toolkit. Type stretches, squishes, pulls, and responds to imagery. We also shot real-life teens and tweens, blending live-action and bursts of still photos to create a flexible toolkit of idents and bumpers.
Our strategy was to celebrate everything “in-between” with a visual identity that embraces awkwardness, discovery, and constant changes, threaded with an exuberant sense of play and humor.
The heart and soul of the TeenNick brand relies on its modular, reactive typography and animation toolkit. Type stretches, squishes, pulls, and responds to imagery. We also shot real-life teens and tweens, blending live-action and bursts of still photos to create a flexible toolkit of idents and bumpers.
Our strategy was to celebrate everything “in-between” with a visual identity that embraces awkwardness, discovery, and constant changes, threaded with an exuberant sense of play and humor.
The heart and soul of the TeenNick brand relies on its modular, reactive typography and animation toolkit. Type stretches, squishes, pulls, and responds to imagery. We also shot real-life teens and tweens, blending live-action and bursts of still photos to create a flexible toolkit of idents and bumpers.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director, Live Action Director
Rosie Garschina, Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Shannon Moore, Producer
Daniel Graf, Producer
Erin Kilkenny, Art Director
Sarah A. Cohen, Art Director
Mike Batista, Art Director
Pat King, Designer
Koda Ko, Designer
Aldo Gonzalez, Animator
Rachael Park, Animator
John Lee, Animator
Chris Jung, Animator
September Raines, Editor
Erik van der Wilden, Editor
Francisco Betancourt, Design Intern
Anais + Dax, Photographers
Justin Donais, Cinematographer
TeenNick / ViacomCBS (now Paramount)
Kim Rosenblum, EVP Chief Creative Officer & Head of Marketing
Michael Waldron, SVP Creative Director Art and Design
Tony Maxwell, SVP Creative Director, Brand
Kurt Hartman, VP Editorial/Motion Graphics
Shannon MacNeilage, Associate VP Design & Animation
Junichi Nakane, Art Director
Cyrus Shelhamer, Director, Graphic Operations
Jillian McCullagh, Graphics Manager
Adam Weiner, VP Project Management
Earl Marona, Jr., Senior Director Project Management
Erica Ottenberg, VP Creative Director, Brand Editorial
Joe Pappalardo, Senior Director, Production
Natalie Clunis, Writer/Producer
Miranda Bishop, Associate Producer
Deshon Leek, Production Assistant
Patrick Speckman, OACIS Manager
Solani Khopkar, OACIS Coordinator
Chelsea Most, Sr. Director, Production, Short Form
Josh Powers, Production Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director, Live Action Director
Rosie Garschina, Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Shannon Moore, Producer
Daniel Graf, Producer
Erin Kilkenny, Art Director
Sarah A. Cohen, Art Director
Mike Batista, Art Director
Pat King, Designer
Koda Ko, Designer
Aldo Gonzalez, Animator
Rachael Park, Animator
John Lee, Animator
Chris Jung, Animator
September Raines, Editor
Erik van der Wilden, Editor
Francisco Betancourt, Design Intern
Anais + Dax, Photographers
Justin Donais, Cinematographer
TeenNick / ViacomCBS (now Paramount)
Kim Rosenblum, EVP Chief Creative Officer & Head of Marketing
Michael Waldron, SVP Creative Director Art and Design
Tony Maxwell, SVP Creative Director, Brand
Kurt Hartman, VP Editorial/Motion Graphics
Shannon MacNeilage, Associate VP Design & Animation
Junichi Nakane, Art Director
Cyrus Shelhamer, Director, Graphic Operations
Jillian McCullagh, Graphics Manager
Adam Weiner, VP Project Management
Earl Marona, Jr., Senior Director Project Management
Erica Ottenberg, VP Creative Director, Brand Editorial
Joe Pappalardo, Senior Director, Production
Natalie Clunis, Writer/Producer
Miranda Bishop, Associate Producer
Deshon Leek, Production Assistant
Patrick Speckman, OACIS Manager
Solani Khopkar, OACIS Coordinator
Chelsea Most, Sr. Director, Production, Short Form
Josh Powers, Production Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director, Live Action Director
Rosie Garschina, Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Shannon Moore, Producer
Daniel Graf, Producer
Erin Kilkenny, Art Director
Sarah A. Cohen, Art Director
Mike Batista, Art Director
Pat King, Designer
Koda Ko, Designer
Aldo Gonzalez, Animator
Rachael Park, Animator
John Lee, Animator
Chris Jung, Animator
September Raines, Editor
Erik van der Wilden, Editor
Francisco Betancourt, Design Intern
Anais + Dax, Photographers
Justin Donais, Cinematographer
TeenNick / ViacomCBS (now Paramount)
Kim Rosenblum, EVP Chief Creative Officer & Head of Marketing
Michael Waldron, SVP Creative Director Art and Design
Tony Maxwell, SVP Creative Director, Brand
Kurt Hartman, VP Editorial/Motion Graphics
Shannon MacNeilage, Associate VP Design & Animation
Junichi Nakane, Art Director
Cyrus Shelhamer, Director, Graphic Operations
Jillian McCullagh, Graphics Manager
Adam Weiner, VP Project Management
Earl Marona, Jr., Senior Director Project Management
Erica Ottenberg, VP Creative Director, Brand Editorial
Joe Pappalardo, Senior Director, Production
Natalie Clunis, Writer/Producer
Miranda Bishop, Associate Producer
Deshon Leek, Production Assistant
Patrick Speckman, OACIS Manager
Solani Khopkar, OACIS Coordinator
Chelsea Most, Sr. Director, Production, Short Form
Josh Powers, Production Manager