TBS
Brand Identity
As part of a larger WarnerMedia strategy to reimagine its portfolio for the modern entertainment landscape, TBS came to us with a big mission: take the brand out of its comfort zone and into the full spectrum of unexpected, unpretentious, undeniable entertainment—from comedies to live sports to premium, scripted originals.
Beginning with sharpening the strategic lens, we established a new philosophical and creative framework for TBS that retains its fun, honest, premium identity while allowing the brand to stretch in exciting new directions.
Our visual identity system empowers TBS to prioritize mood over genre while staying true to its premium, voice-driven, unconventional roots. The fresh TBS color palette uses gradients instead of single colors, allowing it to express the tone of content rather than identify a single, rigid genre. The iconic logo shape can now be used as a container for content, while mood-based animations and a flexible promo system give TBS the ability to support any story while also bolstering brand attribution.
Beginning with sharpening the strategic lens, we established a new philosophical and creative framework for TBS that retains its fun, honest, premium identity while allowing the brand to stretch in exciting new directions.
Our visual identity system empowers TBS to prioritize mood over genre while staying true to its premium, voice-driven, unconventional roots. The fresh TBS color palette uses gradients instead of single colors, allowing it to express the tone of content rather than identify a single, rigid genre. The iconic logo shape can now be used as a container for content, while mood-based animations and a flexible promo system give TBS the ability to support any story while also bolstering brand attribution.
Beginning with sharpening the strategic lens, we established a new philosophical and creative framework for TBS that retains its fun, honest, premium identity while allowing the brand to stretch in exciting new directions.
Our visual identity system empowers TBS to prioritize mood over genre while staying true to its premium, voice-driven, unconventional roots. The fresh TBS color palette uses gradients instead of single colors, allowing it to express the tone of content rather than identify a single, rigid genre. The iconic logo shape can now be used as a container for content, while mood-based animations and a flexible promo system give TBS the ability to support any story while also bolstering brand attribution.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Elliott Chaffer, Executive Creative Director
Betsy Jones, Senior Producer
Natalie Studdert, Senior Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
Julian Bevan, Strategist
Ben Nichols, Designer
Adam Wentworth, Designer
Steven Wimberly, Designer
Koda Ko, Designer, Animator
Eli Guillou, Animator
John Mags, Animator
Alex Gasowski, Animator
Lizzi Stuart Ignasher, Animator
September Raines, Editor
Nate Buchik, Editor
TBS
Bret Turner, SVP Brand Creative
Kate Allen, VP Design
Josh Bradford, Senior Design Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Elliott Chaffer, Executive Creative Director
Betsy Jones, Senior Producer
Natalie Studdert, Senior Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
Julian Bevan, Strategist
Ben Nichols, Designer
Adam Wentworth, Designer
Steven Wimberly, Designer
Koda Ko, Designer, Animator
Eli Guillou, Animator
John Mags, Animator
Alex Gasowski, Animator
Lizzi Stuart Ignasher, Animator
September Raines, Editor
Nate Buchik, Editor
TBS
Bret Turner, SVP Brand Creative
Kate Allen, VP Design
Josh Bradford, Senior Design Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Elliott Chaffer, Executive Creative Director
Betsy Jones, Senior Producer
Natalie Studdert, Senior Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Erin Kilkenny, Associate Creative Director
Nadia Shireen Husain, Design Director
Julian Bevan, Strategist
Ben Nichols, Designer
Adam Wentworth, Designer
Steven Wimberly, Designer
Koda Ko, Designer, Animator
Eli Guillou, Animator
John Mags, Animator
Alex Gasowski, Animator
Lizzi Stuart Ignasher, Animator
September Raines, Editor
Nate Buchik, Editor
TBS
Bret Turner, SVP Brand Creative
Kate Allen, VP Design
Josh Bradford, Senior Design Manager