Star Wars x Porsche
Campaign
In the months leading up to the release of The Rise of Skywalker, Disney asked us to create two films for a groundbreaking campaign to reveal a multi-year design collaboration between Star Wars and Porsche. As a follow-up, we made a third film to reveal the Porsche-designed ship in the Disney+ series Obi-Wan Kenobi.
After being granted access to each brand’s full historical archives, we were immediately struck by how in sync their independent design processes and histories are—from drafting methods to storytelling aspirations.
Our first piece is a short doc that celebrates the visionary teams behind both brands’ vehicle designs. Archival footage provided us with fantastic inspiration, but we also needed elements to unify the two legacies in a more literal way. Immersed in the distinctive universes of both brands, we constructed scenes that seamlessly wove the design stories of Star Wars and Porsche together—utilizing precise match cuts to blur the distinctions between the two worlds. We also experimented with hyper-realistic CG renderings to create evocative optical illusions that unify the narrative and further highlight the parallels between the two brands.
After being granted access to each brand’s full historical archives, we were immediately struck by how in sync their independent design processes and histories are—from drafting methods to storytelling aspirations.
Our first piece is a short doc that celebrates the visionary teams behind both brands’ vehicle designs. Archival footage provided us with fantastic inspiration, but we also needed elements to unify the two legacies in a more literal way. Immersed in the distinctive universes of both brands, we constructed scenes that seamlessly wove the design stories of Star Wars and Porsche together—utilizing precise match cuts to blur the distinctions between the two worlds. We also experimented with hyper-realistic CG renderings to create evocative optical illusions that unify the narrative and further highlight the parallels between the two brands.
After being granted access to each brand’s full historical archives, we were immediately struck by how in sync their independent design processes and histories are—from drafting methods to storytelling aspirations.
Our first piece is a short doc that celebrates the visionary teams behind both brands’ vehicle designs. Archival footage provided us with fantastic inspiration, but we also needed elements to unify the two legacies in a more literal way. Immersed in the distinctive universes of both brands, we constructed scenes that seamlessly wove the design stories of Star Wars and Porsche together—utilizing precise match cuts to blur the distinctions between the two worlds. We also experimented with hyper-realistic CG renderings to create evocative optical illusions that unify the narrative and further highlight the parallels between the two brands.
While the first film takes audiences through past parallels, our second piece generates excitement for what’s to come by teasing a new Porsche-designed spaceship.
The riveting trailer creates a dynamic aura of intrigue, curiosity, and momentum around this iconic collaboration, leaving audiences wanting to discover more. Our videos helped the campaign reach a combined 12 million views on YouTube, as well as over 20k landing page visits to a branded content hub at WIRED.
While the first film takes audiences through past parallels, our second piece generates excitement for what’s to come by teasing a new Porsche-designed spaceship.
The riveting trailer creates a dynamic aura of intrigue, curiosity, and momentum around this iconic collaboration, leaving audiences wanting to discover more. Our videos helped the campaign reach a combined 12 million views on YouTube, as well as over 20k landing page visits to a branded content hub at WIRED.
While the first film takes audiences through past parallels, our second piece generates excitement for what’s to come by teasing a new Porsche-designed spaceship.
The riveting trailer creates a dynamic aura of intrigue, curiosity, and momentum around this iconic collaboration, leaving audiences wanting to discover more. Our videos helped the campaign reach a combined 12 million views on YouTube, as well as over 20k landing page visits to a branded content hub at WIRED.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Natalie Studdert, Producer
Daniel Graf, Producer
Fran Roberts, Creative Director, Animator
Julian Bevan, Creative Director
Karl Amdal, Editor
Disney
Ty Ervin, VP Marketing Partnerships
Ian Mallitz, Director, Marketing Partnerships & Promotions
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Natalie Studdert, Producer
Daniel Graf, Producer
Fran Roberts, Creative Director, Animator
Julian Bevan, Creative Director
Karl Amdal, Editor
Disney
Ty Ervin, VP Marketing Partnerships
Ian Mallitz, Director, Marketing Partnerships & Promotions
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Natalie Studdert, Producer
Daniel Graf, Producer
Fran Roberts, Creative Director, Animator
Julian Bevan, Creative Director
Karl Amdal, Editor
Disney
Ty Ervin, VP Marketing Partnerships
Ian Mallitz, Director, Marketing Partnerships & Promotions