Sesame Workshop
Brand Identity
Building on visual cues from the iconic Sesame Street brand, we created a more modern, functional identity system that reflects the global nonprofit organization’s mission to help kids everywhere grow smarter, stronger, and kinder.
Following our logo redesign in 2018, we were invited back to establish a comprehensive visual and motion identity system to unify every touchpoint around the world.
Sesame Workshop is an internationally recognized creative force that builds new streets, avenues, and intersections at the forefront of education by partnering with organizations, companies, and individuals who share its values. We created a modern look and feel that works seamlessly alongside all of the brands that Sesame Workshop touches around the world.
Community, collaboration, and organic bonds inspire our motion language—unifying a global network of partnerships within a single system. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways represent the nonprofit’s bold, visionary approach to education and philanthropy.
Following our logo redesign in 2018, we were invited back to establish a comprehensive visual and motion identity system to unify every touchpoint around the world.
Sesame Workshop is an internationally recognized creative force that builds new streets, avenues, and intersections at the forefront of education by partnering with organizations, companies, and individuals who share its values. We created a modern look and feel that works seamlessly alongside all of the brands that Sesame Workshop touches around the world.
Community, collaboration, and organic bonds inspire our motion language—unifying a global network of partnerships within a single system. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways represent the nonprofit’s bold, visionary approach to education and philanthropy.
Following our logo redesign in 2018, we were invited back to establish a comprehensive visual and motion identity system to unify every touchpoint around the world.
Sesame Workshop is an internationally recognized creative force that builds new streets, avenues, and intersections at the forefront of education by partnering with organizations, companies, and individuals who share its values. We created a modern look and feel that works seamlessly alongside all of the brands that Sesame Workshop touches around the world.
Community, collaboration, and organic bonds inspire our motion language—unifying a global network of partnerships within a single system. In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways represent the nonprofit’s bold, visionary approach to education and philanthropy.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Rosie Garschina, Executive Creative Director
Erica Schrager, Executive Producer
Betsy Jones, Producer
Natalie Studdert, Producer
Koda Ko, Art Director
Nijel Taylor, Senior Designer
David Conklin, Creative Technologist
Steven Wimberly, Designer
Jill Russell, Designer
Carla Dasso, Designer
Fionna Mariani, Senior Designer/Animator
Marcelo Meneses, Senior Animator
Kasella Acain, Animator
Krysta Coates, Animator
Tyler Rispoli, Animator
Sesame Workshop
Brown Johnson, EVP Creative Director
Victor Newman, VP Brand Creative
Theresa Fitzgerald, VP Brand Creative
Solange Van Loo, VP Marketing & Brand Management
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Rosie Garschina, Executive Creative Director
Erica Schrager, Executive Producer
Betsy Jones, Producer
Natalie Studdert, Producer
Koda Ko, Art Director
Nijel Taylor, Senior Designer
David Conklin, Creative Technologist
Steven Wimberly, Designer
Jill Russell, Designer
Carla Dasso, Designer
Fionna Mariani, Senior Designer/Animator
Marcelo Meneses, Senior Animator
Kasella Acain, Animator
Krysta Coates, Animator
Tyler Rispoli, Animator
Sesame Workshop
Brown Johnson, EVP Creative Director
Victor Newman, VP Brand Creative
Theresa Fitzgerald, VP Brand Creative
Solange Van Loo, VP Marketing & Brand Management
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Rosie Garschina, Executive Creative Director
Erica Schrager, Executive Producer
Betsy Jones, Producer
Natalie Studdert, Producer
Koda Ko, Art Director
Nijel Taylor, Senior Designer
David Conklin, Creative Technologist
Steven Wimberly, Designer
Jill Russell, Designer
Carla Dasso, Designer
Fionna Mariani, Senior Designer/Animator
Marcelo Meneses, Senior Animator
Kasella Acain, Animator
Krysta Coates, Animator
Tyler Rispoli, Animator
Sesame Workshop
Brown Johnson, EVP Creative Director
Victor Newman, VP Brand Creative
Theresa Fitzgerald, VP Brand Creative
Solange Van Loo, VP Marketing & Brand Management