Before composing a single note, we embarked on a nine-month strategic process in collaboration with design agency Eyeball. We interviewed PBS stakeholders and conducted sound research to establish insights that would shift audience perception.
Our strategic groundwork with PBS enabled a wonderfully free creative phase. Once we began composing, the feedback was so overwhelmingly positive that we received no revisions to the music. The resulting package included a range of new network themes and a new brand audio mnemonic.
Before composing a single note, we embarked on a nine-month strategic process in collaboration with design agency Eyeball. We interviewed PBS stakeholders and conducted sound research to establish insights that would shift audience perception.
Our strategic groundwork with PBS enabled a wonderfully free creative phase. Once we began composing, the feedback was so overwhelmingly positive that we received no revisions to the music. The resulting package included a range of new network themes and a new brand audio mnemonic.
Before composing a single note, we embarked on a nine-month strategic process in collaboration with design agency Eyeball. We interviewed PBS stakeholders and conducted sound research to establish insights that would shift audience perception.
Our strategic groundwork with PBS enabled a wonderfully free creative phase. Once we began composing, the feedback was so overwhelmingly positive that we received no revisions to the music. The resulting package included a range of new network themes and a new brand audio mnemonic.
We produced demos in LA and NYC, but to create a distinct sonic palette for the final productions, I felt it was important to record live instruments in a setting that would inspire creativity and highlight each musician's personality.
We chose to record in the attic studio of Olivia Tremor Control's Bill Doss (RIP) with players from the Athens, Georgia music scene, including a string quartet, horn section, vibraphone, and an arsenal of toy instruments from Bill's storied collection.
We produced demos in LA and NYC, but to create a distinct sonic palette for the final productions, I felt it was important to record live instruments in a setting that would inspire creativity and highlight each musician's personality.
We chose to record in the attic studio of Olivia Tremor Control's Bill Doss (RIP) with players from the Athens, Georgia music scene, including a string quartet, horn section, vibraphone, and an arsenal of toy instruments from Bill's storied collection.
We produced demos in LA and NYC, but to create a distinct sonic palette for the final productions, I felt it was important to record live instruments in a setting that would inspire creativity and highlight each musician's personality.
We chose to record in the attic studio of Olivia Tremor Control's Bill Doss (RIP) with players from the Athens, Georgia music scene, including a string quartet, horn section, vibraphone, and an arsenal of toy instruments from Bill's storied collection.
PBS Primary Theme
Michael Picton
PBS Primary Theme
Michael Picton
After the 2009 rebrand, we continued to work with PBS to evolve and adapt the brand audio package, including a new arrangement of our central theme that underscored this Emmy-nominated PBS Kids campaign.
Over the years, I produced even more music for PBS, including the theme for P.O.V. and promo campaigns for PBS Kids Sprout. It was an enormous honor to contribute to branding public television for so many years.
After the 2009 rebrand, we continued to work with PBS to evolve and adapt the brand audio package, including a new arrangement of our central theme that underscored this Emmy-nominated PBS Kids campaign.
Over the years, I produced even more music for PBS, including the theme for P.O.V. and promo campaigns for PBS Kids Sprout. It was an enormous honor to contribute to branding public television for so many years.
After the 2009 rebrand, we continued to work with PBS to evolve and adapt the brand audio package, including a new arrangement of our central theme that underscored this Emmy-nominated PBS Kids campaign.
Over the years, I produced even more music for PBS, including the theme for P.O.V. and promo campaigns for PBS Kids Sprout. It was an enormous honor to contribute to branding public television for so many years.
Credits
Expansion Team
Alex Moulton, Creative Director
April Jaffe, Executive Producer
Carter Butler, Music Supervisor
Jean Kouremetis, Producer
Michael Picton, Composer, Arranger, add’l instruments
Bill Doss, Recording Engineer, Arranger, add’l instruments
Gooding, Arranger, add’l instruments
Ceiri Torjussen, Arranger, add’l instruments
Alison Mueller, 1st Violin
Jennifer Norris, 2nd Violin
Daniela Zezelja-Gualdi, Viola
Eunice Kang, Cello
Todd Mueller, Glockenspiel, Vibraphone
Derek Almstead, Drums, Bass
Jeff Crouch, Trumpet
Pete Lawless, French Horn
Kevin Hyde, Trombone
Evan Frankfort, Mix Engineer
Jesse Peterson, 5.1 Mix Engineer
PBS
John Ruppenthal, Senior Creative Director
Derrick Chamlee, Creative Director
David Wilder, Associate Creative Director
Jared Traver, Associate Director for Broadcast Production
Eyeball
Limore Shur, Creative Director
Ben Spivak, Executive Producer
Jory Hull, Director
Credits
Expansion Team
Alex Moulton, Creative Director
April Jaffe, Executive Producer
Carter Butler, Music Supervisor
Jean Kouremetis, Producer
Michael Picton, Composer, Arranger, add’l instruments
Bill Doss, Recording Engineer, Arranger, add’l instruments
Gooding, Arranger, add’l instruments
Ceiri Torjussen, Arranger, add’l instruments
Alison Mueller, 1st Violin
Jennifer Norris, 2nd Violin
Daniela Zezelja-Gualdi, Viola
Eunice Kang, Cello
Todd Mueller, Glockenspiel, Vibraphone
Derek Almstead, Drums, Bass
Jeff Crouch, Trumpet
Pete Lawless, French Horn
Kevin Hyde, Trombone
Evan Frankfort, Mix Engineer
Jesse Peterson, 5.1 Mix Engineer
PBS
John Ruppenthal, Senior Creative Director
Derrick Chamlee, Creative Director
David Wilder, Associate Creative Director
Jared Traver, Associate Director for Broadcast Production
Eyeball
Limore Shur, Creative Director
Ben Spivak, Executive Producer
Jory Hull, Director
Credits
Expansion Team
Alex Moulton, Creative Director
April Jaffe, Executive Producer
Carter Butler, Music Supervisor
Jean Kouremetis, Producer
Michael Picton, Composer, Arranger, add’l instruments
Bill Doss, Recording Engineer, Arranger, add’l instruments
Gooding, Arranger, add’l instruments
Ceiri Torjussen, Arranger, add’l instruments
Alison Mueller, 1st Violin
Jennifer Norris, 2nd Violin
Daniela Zezelja-Gualdi, Viola
Eunice Kang, Cello
Todd Mueller, Glockenspiel, Vibraphone
Derek Almstead, Drums, Bass
Jeff Crouch, Trumpet
Pete Lawless, French Horn
Kevin Hyde, Trombone
Evan Frankfort, Mix Engineer
Jesse Peterson, 5.1 Mix Engineer
PBS
John Ruppenthal, Senior Creative Director
Derrick Chamlee, Creative Director
David Wilder, Associate Creative Director
Jared Traver, Associate Director for Broadcast Production
Eyeball
Limore Shur, Creative Director
Ben Spivak, Executive Producer
Jory Hull, Director