We developed a brand positioning for Ovation to highlight the network’s deep commitment to the arts, dance, and filmmaking, and introduced a new tagline, “Be Moved.”
The visual identity system included on-air design, off-air marketing, web design, audio identity, and corporate collateral. Each programming block was given its own unique character and set of animation techniques, unified by a consistent color palette and font. The result was a more modern, artful, and emotional brand identity.
We developed a brand positioning for Ovation to highlight the network’s deep commitment to the arts, dance, and filmmaking, and introduced a new tagline, “Be Moved.”
The visual identity system included on-air design, off-air marketing, web design, audio identity, and corporate collateral. Each programming block was given its own unique character and set of animation techniques, unified by a consistent color palette and font. The result was a more modern, artful, and emotional brand identity.
We developed a brand positioning for Ovation to highlight the network’s deep commitment to the arts, dance, and filmmaking, and introduced a new tagline, “Be Moved.”
The visual identity system included on-air design, off-air marketing, web design, audio identity, and corporate collateral. Each programming block was given its own unique character and set of animation techniques, unified by a consistent color palette and font. The result was a more modern, artful, and emotional brand identity.
Credits
Eyeball
Alex Moulton, Executive Creative Director, Writer, Editor
Ben Spivak, Executive Producer
Ben Hill, Designer, Animator
Ovation
Gaynor Strachan Chun, SVP Marketing & Communications
Credits
Eyeball
Alex Moulton, Executive Creative Director, Writer, Editor
Ben Spivak, Executive Producer
Ben Hill, Designer, Animator
Ovation
Gaynor Strachan Chun, SVP Marketing & Communications
Credits
Eyeball
Alex Moulton, Executive Creative Director, Writer, Editor
Ben Spivak, Executive Producer
Ben Hill, Designer, Animator
Ovation
Gaynor Strachan Chun, SVP Marketing & Communications