NY Aquarium
Capital Campaign
I worked closely with the Wildlife Conservation Society over several years to build and deploy an ambitious capital campaign to create the largest shark exhibit on the East Coast at the New York Aquarium.
After mapping a multi-year strategic fundraising plan, we created an attention-grabbing campaign of wild postings, hand-painted billboards, museum signage, and event collateral, supported by a new logo and tagline.
Our interactive fundraising website focused on a key architectural element of the new construction, referred to as “the shimmer wall.” The website drove public fundraising through purchasing virtual shimmer tiles and allowed people to donate, educate themselves, and share their support.
After mapping a multi-year strategic fundraising plan, we created an attention-grabbing campaign of wild postings, hand-painted billboards, museum signage, and event collateral, supported by a new logo and tagline.
Our interactive fundraising website focused on a key architectural element of the new construction, referred to as “the shimmer wall.” The website drove public fundraising through purchasing virtual shimmer tiles and allowed people to donate, educate themselves, and share their support.
After mapping a multi-year strategic fundraising plan, we created an attention-grabbing campaign of wild postings, hand-painted billboards, museum signage, and event collateral, supported by a new logo and tagline.
Our interactive fundraising website focused on a key architectural element of the new construction, referred to as “the shimmer wall.” The website drove public fundraising through purchasing virtual shimmer tiles and allowed people to donate, educate themselves, and share their support.
Days after our first fundraising event, Hurricane Sandy decimated the neighborhoods surrounding the aquarium and flooded the buildings.
In the aftermath, WCS played a vital role in revitalizing the Coney Island community and its new architectural project became a beacon of Brooklyn’s resilience. The successful campaign ultimately helped raise $158M, and in 2018 NYA opened its new building featuring the Ocean Wonders: Sharks! exhibit.
Days after our first fundraising event, Hurricane Sandy decimated the neighborhoods surrounding the aquarium and flooded the buildings.
In the aftermath, WCS played a vital role in revitalizing the Coney Island community and its new architectural project became a beacon of Brooklyn’s resilience. The successful campaign ultimately helped raise $158M, and in 2018 NYA opened its new building featuring the Ocean Wonders: Sharks! exhibit.
Days after our first fundraising event, Hurricane Sandy decimated the neighborhoods surrounding the aquarium and flooded the buildings.
In the aftermath, WCS played a vital role in revitalizing the Coney Island community and its new architectural project became a beacon of Brooklyn’s resilience. The successful campaign ultimately helped raise $158M, and in 2018 NYA opened its new building featuring the Ocean Wonders: Sharks! exhibit.
Credits
Eyeball
Limore Shur, Executive Creative Director
Alex Moulton, Executive Creative Director
TJ McCormick, Executive Creative Director
Ben Spivak, Executive Producer
Jacques J. Swartz, Strategist
Mia Rockel, Designer
Yisak Kuo, Designer
Lívia Cheibub, Editor
Wildlife Conservation Society
Bertina Ceccarelli, Executive Vice President Global Resources
Mary Kilbourn, Campaign Director
Mary D. Brandão, Senior Director Donor Communications & Marketing
Credits
Eyeball
Limore Shur, Executive Creative Director
Alex Moulton, Executive Creative Director
TJ McCormick, Executive Creative Director
Ben Spivak, Executive Producer
Jacques J. Swartz, Strategist
Mia Rockel, Designer
Yisak Kuo, Designer
Lívia Cheibub, Editor
Wildlife Conservation Society
Bertina Ceccarelli, Executive Vice President Global Resources
Mary Kilbourn, Campaign Director
Mary D. Brandão, Senior Director Donor Communications & Marketing
Credits
Eyeball
Limore Shur, Executive Creative Director
Alex Moulton, Executive Creative Director
TJ McCormick, Executive Creative Director
Ben Spivak, Executive Producer
Jacques J. Swartz, Strategist
Mia Rockel, Designer
Yisak Kuo, Designer
Lívia Cheibub, Editor
Wildlife Conservation Society
Bertina Ceccarelli, Executive Vice President Global Resources
Mary Kilbourn, Campaign Director
Mary D. Brandão, Senior Director Donor Communications & Marketing