NBC Universo
Brand Identity
We refreshed NBC Universo’s brand identity to reposition the channel within the growing Spanish-language TV market.
Client
NBC Universo
Agency
Role
Chief Creative Officer
Year
2017
Awards
Promax Silver, 2018
The flexible design system communicates the brand’s momentum and resonates with its diverse and youthful audience, helping establish Universo as the fastest-growing U.S. Hispanic cable network.
We delivered an expandable set of tools that work across on-air, digital, and print. A robust multi-platform toolkit provides the Universo creative team with the means to evolve the brand as its content offering expands. We also established a new sonic identity, working with Grammy Award-winning producer José Luis Pardo. The percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.
The flexible design system communicates the brand’s momentum and resonates with its diverse and youthful audience, helping establish Universo as the fastest-growing U.S. Hispanic cable network.
We delivered an expandable set of tools that work across on-air, digital, and print. A robust multi-platform toolkit provides the Universo creative team with the means to evolve the brand as its content offering expands. We also established a new sonic identity, working with Grammy Award-winning producer José Luis Pardo. The percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.
The flexible design system communicates the brand’s momentum and resonates with its diverse and youthful audience, helping establish Universo as the fastest-growing U.S. Hispanic cable network.
We delivered an expandable set of tools that work across on-air, digital, and print. A robust multi-platform toolkit provides the Universo creative team with the means to evolve the brand as its content offering expands. We also established a new sonic identity, working with Grammy Award-winning producer José Luis Pardo. The percussion-heavy rhythms and ambient environments directly inform the motion theory for all animated elements.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Jorge Peschiera, Creative Director
Suzie Cimato, Head of Production
Shannon Moore, Senior Producer
Sean McClintock, Art Director
Ben Nichols, Animator
Jon Smith, Animator
Chris Foster, Animator
Edward Tasick, Animator
Olga Povarchuk, Animator
September Raines, Editor
Jennifer Estridge, Design Intern
José Luis Pardo, Composer
Universo / NBCUniversal
Flavio Alvarez, Creative Director
Alberto Garcia, Art Director
Soledad Estrella, Network Coordinator
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Jorge Peschiera, Creative Director
Suzie Cimato, Head of Production
Shannon Moore, Senior Producer
Sean McClintock, Art Director
Ben Nichols, Animator
Jon Smith, Animator
Chris Foster, Animator
Edward Tasick, Animator
Olga Povarchuk, Animator
September Raines, Editor
Jennifer Estridge, Design Intern
José Luis Pardo, Composer
Universo / NBCUniversal
Flavio Alvarez, Creative Director
Alberto Garcia, Art Director
Soledad Estrella, Network Coordinator
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Jorge Peschiera, Creative Director
Suzie Cimato, Head of Production
Shannon Moore, Senior Producer
Sean McClintock, Art Director
Ben Nichols, Animator
Jon Smith, Animator
Chris Foster, Animator
Edward Tasick, Animator
Olga Povarchuk, Animator
September Raines, Editor
Jennifer Estridge, Design Intern
José Luis Pardo, Composer
Universo / NBCUniversal
Flavio Alvarez, Creative Director
Alberto Garcia, Art Director
Soledad Estrella, Network Coordinator