MTV International
Visual Identity
Working with MTV’s international design team in Buenos Aires, we created a holistic design system that aligns all international properties across on-air, digital, and social.
Our bold graphic framework unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.
We looked to MTV’s iconic logo to inform brand language and connect every touchpoint. The simplified mark delivers a strategic device that activates messaging while a flexible type system provides a visual hierarchy for all sub-brands and partnerships. Our design system creates consistency across every screen for every platform, amplifying MTV’s brand voice and maximizing legibility for smaller screens. So no matter where you are, you know you’re watching MTV.
Our bold graphic framework unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.
We looked to MTV’s iconic logo to inform brand language and connect every touchpoint. The simplified mark delivers a strategic device that activates messaging while a flexible type system provides a visual hierarchy for all sub-brands and partnerships. Our design system creates consistency across every screen for every platform, amplifying MTV’s brand voice and maximizing legibility for smaller screens. So no matter where you are, you know you’re watching MTV.
Our bold graphic framework unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.
We looked to MTV’s iconic logo to inform brand language and connect every touchpoint. The simplified mark delivers a strategic device that activates messaging while a flexible type system provides a visual hierarchy for all sub-brands and partnerships. Our design system creates consistency across every screen for every platform, amplifying MTV’s brand voice and maximizing legibility for smaller screens. So no matter where you are, you know you’re watching MTV.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Betsy Jones, Senior Producer
Rosie Garschina, Creative Director
Erin Kilkenny, Art Director
Darius Maghen, Designer
Nijel Taylor, Designer
Koda Ko, Designer, Animator
Keith Endow, Animator
Carlos Foxworthy, Animator
September Raines, Editor
MTV World Creative Studio
Francisco Romairone, Producer
Maximiliano Borrego, Creative Director
Carlos Alemany, Lead Designer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Betsy Jones, Senior Producer
Rosie Garschina, Creative Director
Erin Kilkenny, Art Director
Darius Maghen, Designer
Nijel Taylor, Designer
Koda Ko, Designer, Animator
Keith Endow, Animator
Carlos Foxworthy, Animator
September Raines, Editor
MTV World Creative Studio
Francisco Romairone, Producer
Maximiliano Borrego, Creative Director
Carlos Alemany, Lead Designer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Betsy Jones, Senior Producer
Rosie Garschina, Creative Director
Erin Kilkenny, Art Director
Darius Maghen, Designer
Nijel Taylor, Designer
Koda Ko, Designer, Animator
Keith Endow, Animator
Carlos Foxworthy, Animator
September Raines, Editor
MTV World Creative Studio
Francisco Romairone, Producer
Maximiliano Borrego, Creative Director
Carlos Alemany, Lead Designer