Mixteca
Brand Identity
Based in Sunset Park, Brooklyn, Mixteca has been providing essential services to Latinx communities for over 20 years. We supported the nonprofit by developing a strategic and visual identity designed to amplify their impact.
Drawing inspiration from the organization’s vibrant leadership and the diverse communities they care for, the identity reinforces Mixteca’s role as a “second home” for Spanish-speaking immigrant families to receive vital services, while modernizing the brand to attract a new generation of clients, donors, volunteers, and partners.
Mixteca serves the community by providing culturally informed services, skill-building, and immigrant advocacy. We worked closely with the nonprofit to amplify these pillars, developing a visual identity that welcomes, empowers, and inspires Latinx immigrants to break down barriers and seek out support.
Understanding the day-to-day realities of a nonprofit, from unpredictable deadlines to shifting resources, we were determined to deliver an identity that was beautiful, adaptive, inexpensive, and easy to use. Sustainable, simple design tools fulfill the organization’s need for impactful, culturally appropriate communication across touchpoints and communities. After the rebrand, Mixteca was awarded a $100K Brooklyn Community Foundation SPARK Prize.
Drawing inspiration from the organization’s vibrant leadership and the diverse communities they care for, the identity reinforces Mixteca’s role as a “second home” for Spanish-speaking immigrant families to receive vital services, while modernizing the brand to attract a new generation of clients, donors, volunteers, and partners.
Mixteca serves the community by providing culturally informed services, skill-building, and immigrant advocacy. We worked closely with the nonprofit to amplify these pillars, developing a visual identity that welcomes, empowers, and inspires Latinx immigrants to break down barriers and seek out support.
Understanding the day-to-day realities of a nonprofit, from unpredictable deadlines to shifting resources, we were determined to deliver an identity that was beautiful, adaptive, inexpensive, and easy to use. Sustainable, simple design tools fulfill the organization’s need for impactful, culturally appropriate communication across touchpoints and communities. After the rebrand, Mixteca was awarded a $100K Brooklyn Community Foundation SPARK Prize.
Drawing inspiration from the organization’s vibrant leadership and the diverse communities they care for, the identity reinforces Mixteca’s role as a “second home” for Spanish-speaking immigrant families to receive vital services, while modernizing the brand to attract a new generation of clients, donors, volunteers, and partners.
Mixteca serves the community by providing culturally informed services, skill-building, and immigrant advocacy. We worked closely with the nonprofit to amplify these pillars, developing a visual identity that welcomes, empowers, and inspires Latinx immigrants to break down barriers and seek out support.
Understanding the day-to-day realities of a nonprofit, from unpredictable deadlines to shifting resources, we were determined to deliver an identity that was beautiful, adaptive, inexpensive, and easy to use. Sustainable, simple design tools fulfill the organization’s need for impactful, culturally appropriate communication across touchpoints and communities. After the rebrand, Mixteca was awarded a $100K Brooklyn Community Foundation SPARK Prize.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Nadia Shireen Husain, Design Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Nadia Shireen Husain, Design Director
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Nadia Shireen Husain, Design Director