MGM Resorts
Campaign
Love is universal. Shouldn’t love songs be too? MGM Resorts thought so, and I couldn't agree more.
As one contributor among many talented people who helped birth this project, from the musicians to McCann to Craig & Karl who created the iconic album cover art, I'm so proud of this work.
McCann and MGM Resorts in Las Vegas had the inspired idea to re-create an album of classic wedding songs for LGBTQ couples. Six artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose.
As one contributor among many talented people who helped birth this project, from the musicians to McCann to Craig & Karl who created the iconic album cover art, I'm so proud of this work.
McCann and MGM Resorts in Las Vegas had the inspired idea to re-create an album of classic wedding songs for LGBTQ couples. Six artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose.
As one contributor among many talented people who helped birth this project, from the musicians to McCann to Craig & Karl who created the iconic album cover art, I'm so proud of this work.
McCann and MGM Resorts in Las Vegas had the inspired idea to re-create an album of classic wedding songs for LGBTQ couples. Six artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Brian Bowman, Creative Director
Shannon Moore, Senior Producer
Ben Nichols, Art Director
Bobby Hanley, Animator
Eli Guillou, Animator
Craig & Karl
Illustration
McCann NY
Tom Murphy, Chief Creative Officer
Deb Archambault, Producer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Brian Bowman, Creative Director
Shannon Moore, Senior Producer
Ben Nichols, Art Director
Bobby Hanley, Animator
Eli Guillou, Animator
Craig & Karl
Illustration
McCann NY
Tom Murphy, Chief Creative Officer
Deb Archambault, Producer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Brian Bowman, Creative Director
Shannon Moore, Senior Producer
Ben Nichols, Art Director
Bobby Hanley, Animator
Eli Guillou, Animator
Craig & Karl
Illustration
McCann NY
Tom Murphy, Chief Creative Officer
Deb Archambault, Producer