Live Nation TV

Media Platform

At VICE Media, I worked with a talented and passionate team to launch Live Nation TV. We built a multi-platform channel for editorial and documentary content featuring top touring artists, concert live-streams, and daily music news, all developed and produced by our in-house team.

Role

Senior Creative Director

Year

2015-2016

Our staff in Brooklyn and Santa Monica built a robust media brand in under two years. We covered all the major music festivals, tours, and live events, getting camera crews behind the scenes and on the road with artists around the world.

As my role grew, I came to lead creative, content, and marketing, as well as creative for partners and advertisers. Collected here is the creative output of many people, including our staff and freelance contributors. This was a very special inflection point in music history when the experience economy afforded us the opportunity to capture so many ephemeral moments. The process of creating this work was extremely challenging for everyone involved, but we also made good friends and learned a lot about scaling a publishing operation from the ground up.

Our staff in Brooklyn and Santa Monica built a robust media brand in under two years. We covered all the major music festivals, tours, and live events, getting camera crews behind the scenes and on the road with artists around the world.

As my role grew, I came to lead creative, content, and marketing, as well as creative for partners and advertisers. Collected here is the creative output of many people, including our staff and freelance contributors. This was a very special inflection point in music history when the experience economy afforded us the opportunity to capture so many ephemeral moments. The process of creating this work was extremely challenging for everyone involved, but we also made good friends and learned a lot about scaling a publishing operation from the ground up.

Our staff in Brooklyn and Santa Monica built a robust media brand in under two years. We covered all the major music festivals, tours, and live events, getting camera crews behind the scenes and on the road with artists around the world.

As my role grew, I came to lead creative, content, and marketing, as well as creative for partners and advertisers. Collected here is the creative output of many people, including our staff and freelance contributors. This was a very special inflection point in music history when the experience economy afforded us the opportunity to capture so many ephemeral moments. The process of creating this work was extremely challenging for everyone involved, but we also made good friends and learned a lot about scaling a publishing operation from the ground up.

Stylings: Pusha T

Business As Usual: Sleigh Bells + Best Coast

Sidetracks: Carly Rae Jepsen

Roadhouse: Gogol Bordello

Encore:
A Never-Ending Story

Among many brand partnerships, our collaboration with Hard Rock was by far the most enjoyable. We developed a wild campaign to highlight Hard Rock's legacy of music culture and influence for a new generation of fans, and they let us make it.

Encore:
A Never-Ending Story

Among many brand partnerships, our collaboration with Hard Rock was by far the most enjoyable. We developed a wild campaign to highlight Hard Rock's legacy of music culture and influence for a new generation of fans, and they let us make it.

Encore:
A Never-Ending Story

Among many brand partnerships, our collaboration with Hard Rock was by far the most enjoyable. We developed a wild campaign to highlight Hard Rock's legacy of music culture and influence for a new generation of fans, and they let us make it.

The encore to the documentary release was a one-of-a-kind live concert at the Hard Rock Café on Hollywood Boulevard, where we invited fans of Grouplove to an intimate set of encore songs.

We designed and built a custom circular stage and lighting that allowed 450 fans to surround the band and get closer to the music. The event was an overwhelming success, generating positive press coverage and social engagement for the larger campaign. The photos below by Pooneh Ghana capture the energy perfectly.

The encore to the documentary release was a one-of-a-kind live concert at the Hard Rock Café on Hollywood Boulevard, where we invited fans of Grouplove to an intimate set of encore songs.

We designed and built a custom circular stage and lighting that allowed 450 fans to surround the band and get closer to the music. The event was an overwhelming success, generating positive press coverage and social engagement for the larger campaign. The photos below by Pooneh Ghana capture the energy perfectly.

The encore to the documentary release was a one-of-a-kind live concert at the Hard Rock Café on Hollywood Boulevard, where we invited fans of Grouplove to an intimate set of encore songs.

We designed and built a custom circular stage and lighting that allowed 450 fans to surround the band and get closer to the music. The event was an overwhelming success, generating positive press coverage and social engagement for the larger campaign. The photos below by Pooneh Ghana capture the energy perfectly.

Credits
VICE Media

Hosi Simon, Chief Operating Officer

Tom Punch, Chief Creative Officer

Kim Persse, GM

Michael Prommer, GM

Ciel Hunter, Global Head of Content

Alex Moulton, Senior Creative Director

Brad Nolde, Platform Director

Aly Comingore, Editor-in-Chief

Gabrielle Shaw, Head of Development

Michelle Delgado, Head of Production

Louisa Cartwright, Head of Production

Carter Adams, Talent Director

David Marek, PR

Lili Emtiaz, Designer

Desu Rhodes, Designer

Mathias Rosenzweig, Senior Social Editor

Emma Starzacher, Executive Producer

Gina Bouchard, Line Producer

Eva Gunz, Director/Producer

Wes Orshoski, Director/Producer

Matt Jacoby, Director/Producer

Matthew Shattuck, Director/Producer

Gina Harrell, Senior Creative Producer

Kathleen Flood, Producer

Ali Steele, Producer

Samantha Lowe, Producer

Jodi Sussman, Associate Producer

Jesse Mico, Producer

Kristina Kaner, Coordinator

Vanessa Little, Music Supervisor

Charlotte von Kotze, Music Supervisor


Encore: A Never-Ending Story

Rory McHarg, Creative

Romain Thomassin, Creative

Credits
VICE Media

Hosi Simon, Chief Operating Officer

Tom Punch, Chief Creative Officer

Kim Persse, GM

Michael Prommer, GM

Ciel Hunter, Global Head of Content

Alex Moulton, Senior Creative Director

Brad Nolde, Platform Director

Aly Comingore, Editor-in-Chief

Gabrielle Shaw, Head of Development

Michelle Delgado, Head of Production

Louisa Cartwright, Head of Production

Carter Adams, Talent Director

David Marek, PR

Lili Emtiaz, Designer

Desu Rhodes, Designer

Mathias Rosenzweig, Senior Social Editor

Emma Starzacher, Executive Producer

Gina Bouchard, Line Producer

Eva Gunz, Director/Producer

Wes Orshoski, Director/Producer

Matt Jacoby, Director/Producer

Matthew Shattuck, Director/Producer

Gina Harrell, Senior Creative Producer

Kathleen Flood, Producer

Ali Steele, Producer

Samantha Lowe, Producer

Jodi Sussman, Associate Producer

Jesse Mico, Producer

Kristina Kaner, Coordinator

Vanessa Little, Music Supervisor

Charlotte von Kotze, Music Supervisor


Encore: A Never-Ending Story

Rory McHarg, Creative

Romain Thomassin, Creative

Credits
VICE Media

Hosi Simon, Chief Operating Officer

Tom Punch, Chief Creative Officer

Kim Persse, GM

Michael Prommer, GM

Ciel Hunter, Global Head of Content

Alex Moulton, Senior Creative Director

Brad Nolde, Platform Director

Aly Comingore, Editor-in-Chief

Gabrielle Shaw, Head of Development

Michelle Delgado, Head of Production

Louisa Cartwright, Head of Production

Carter Adams, Talent Director

David Marek, PR

Lili Emtiaz, Designer

Desu Rhodes, Designer

Mathias Rosenzweig, Senior Social Editor

Emma Starzacher, Executive Producer

Gina Bouchard, Line Producer

Eva Gunz, Director/Producer

Wes Orshoski, Director/Producer

Matt Jacoby, Director/Producer

Matthew Shattuck, Director/Producer

Gina Harrell, Senior Creative Producer

Kathleen Flood, Producer

Ali Steele, Producer

Samantha Lowe, Producer

Jodi Sussman, Associate Producer

Jesse Mico, Producer

Kristina Kaner, Coordinator

Vanessa Little, Music Supervisor

Charlotte von Kotze, Music Supervisor


Encore: A Never-Ending Story

Rory McHarg, Creative

Romain Thomassin, Creative