To create the sonic identity, I first evaluated the existing customer experience and developed creative strategies for improvements.
One of the more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum sound quality throughout the flight, I developed custom EQ settings and unique sonic criteria for all audio assets. I then personally composed a new soundtrack for the in-flight channels and instructional videos and cast new voiceover talent as the voice of JetBlue.
To create the sonic identity, I first evaluated the existing customer experience and developed creative strategies for improvements.
One of the more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum sound quality throughout the flight, I developed custom EQ settings and unique sonic criteria for all audio assets. I then personally composed a new soundtrack for the in-flight channels and instructional videos and cast new voiceover talent as the voice of JetBlue.
To create the sonic identity, I first evaluated the existing customer experience and developed creative strategies for improvements.
One of the more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum sound quality throughout the flight, I developed custom EQ settings and unique sonic criteria for all audio assets. I then personally composed a new soundtrack for the in-flight channels and instructional videos and cast new voiceover talent as the voice of JetBlue.
Credits
Expansion Team
Alex Moulton, Creative Director, Composer
April Jaffe, Executive Producer
Jean Kouremetis, Producer
Bombastic
Jamie Slomski, Creative Director
Credits
Expansion Team
Alex Moulton, Creative Director, Composer
April Jaffe, Executive Producer
Jean Kouremetis, Producer
Bombastic
Jamie Slomski, Creative Director
Credits
Expansion Team
Alex Moulton, Creative Director, Composer
April Jaffe, Executive Producer
Jean Kouremetis, Producer
Bombastic
Jamie Slomski, Creative Director