IRIS
Brand Identity
Working directly with the founder, we helped define IRIS as an audio innovator on a mission to reshape the culture of sound. The science, technology, and sustainable philosophy at the heart of IRIS form a brand story that shows how better sound can shape a better world.
After a deep dive into the science powering IRIS’s spatial audio algorithm, we established the strategy, vision, and tone of voice for the brand, positioning the company as a human-first alternative to other emerging immersive audio technologies.
By demonstrating all of the ways IRIS is working every day to ignite a movement to Listen Well—from drastically improving sound quality and dynamics to its potential for wellness, science, and sustainability—we helped take the IRIS brand from concept to market, using compassionate storytelling to attract funding and interest in its initial investment and planning phases. IRIS’s logo, palette, design, and imagery work together to evoke a modern and connected world of sound.
After a deep dive into the science powering IRIS’s spatial audio algorithm, we established the strategy, vision, and tone of voice for the brand, positioning the company as a human-first alternative to other emerging immersive audio technologies.
By demonstrating all of the ways IRIS is working every day to ignite a movement to Listen Well—from drastically improving sound quality and dynamics to its potential for wellness, science, and sustainability—we helped take the IRIS brand from concept to market, using compassionate storytelling to attract funding and interest in its initial investment and planning phases. IRIS’s logo, palette, design, and imagery work together to evoke a modern and connected world of sound.
After a deep dive into the science powering IRIS’s spatial audio algorithm, we established the strategy, vision, and tone of voice for the brand, positioning the company as a human-first alternative to other emerging immersive audio technologies.
By demonstrating all of the ways IRIS is working every day to ignite a movement to Listen Well—from drastically improving sound quality and dynamics to its potential for wellness, science, and sustainability—we helped take the IRIS brand from concept to market, using compassionate storytelling to attract funding and interest in its initial investment and planning phases. IRIS’s logo, palette, design, and imagery work together to evoke a modern and connected world of sound.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Kevin Anderson, Senior Producer
Elliott Chaffer, Executive Creative Director
Erin Kilkenny, Associate Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Jesse McGowan, Art Director
Sarah A. Cohen, Art Director
Eli Guillou, Animator
Francisco Betancourt, Design Intern
Hot Icarus + 23rdC
Photography and CGI animation
IRIS
Jacobi Anstruther-Gough-Calthorpe, Founder
Tom Darnell, CMO
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Kevin Anderson, Senior Producer
Elliott Chaffer, Executive Creative Director
Erin Kilkenny, Associate Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Jesse McGowan, Art Director
Sarah A. Cohen, Art Director
Eli Guillou, Animator
Francisco Betancourt, Design Intern
Hot Icarus + 23rdC
Photography and CGI animation
IRIS
Jacobi Anstruther-Gough-Calthorpe, Founder
Tom Darnell, CMO
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Kevin Anderson, Senior Producer
Elliott Chaffer, Executive Creative Director
Erin Kilkenny, Associate Creative Director
Casey Halter, Strategist
Asia Hunt, Strategist
Jesse McGowan, Art Director
Sarah A. Cohen, Art Director
Eli Guillou, Animator
Francisco Betancourt, Design Intern
Hot Icarus + 23rdC
Photography and CGI animation
IRIS
Jacobi Anstruther-Gough-Calthorpe, Founder
Tom Darnell, CMO