HBO Max
Visual Identity
In 2019, WarnerMedia asked us to develop the brand identity for a top-secret new streaming service—one that would appeal to an ultra-wide fan base while leveraging each of their studios’ massively popular entertainment franchises and programs.
Our primary task was to create a logo for HBO Max that would be memorable and instantly recognizable. We also worked with executive stakeholders to help develop strategies for launch positioning.
We designed a suite of cross-platform logo applications and laid the groundwork for other elements of the design system, including typography, color palette, and animation.
Our primary task was to create a logo for HBO Max that would be memorable and instantly recognizable. We also worked with executive stakeholders to help develop strategies for launch positioning.
We designed a suite of cross-platform logo applications and laid the groundwork for other elements of the design system, including typography, color palette, and animation.
Our primary task was to create a logo for HBO Max that would be memorable and instantly recognizable. We also worked with executive stakeholders to help develop strategies for launch positioning.
We designed a suite of cross-platform logo applications and laid the groundwork for other elements of the design system, including typography, color palette, and animation.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Casey Halter, Strategist
Asia Hunt, Strategist
Lili Emtiaz, Designer
Steven Wimberly, Designer
Pat King, Designer
Lucien Yang, Designer
Charlie Wagers, Designer
Mia Rockel, Designer
Paul Darragh, Designer
Michał Leonczuk, Designer
Eli Guillou, Animator
Marcelo Meneses, Animator
WarnerMedia (now Warner Bros. Discovery)
Larry Adams, SVP Digital Strategy, Product Experience & Head of Design
Katie Soo, SVP Head of Growth Marketing
Robbie Tseng, VP Head of Growth Design
Jesselyn Hutchinson, Producer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Casey Halter, Strategist
Asia Hunt, Strategist
Lili Emtiaz, Designer
Steven Wimberly, Designer
Pat King, Designer
Lucien Yang, Designer
Charlie Wagers, Designer
Mia Rockel, Designer
Paul Darragh, Designer
Michał Leonczuk, Designer
Eli Guillou, Animator
Marcelo Meneses, Animator
WarnerMedia (now Warner Bros. Discovery)
Larry Adams, SVP Digital Strategy, Product Experience & Head of Design
Katie Soo, SVP Head of Growth Marketing
Robbie Tseng, VP Head of Growth Design
Jesselyn Hutchinson, Producer
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Kevin Anderson, Producer
Hanna Smith-Ide, Producer
Daniel Graf, Producer
Casey Halter, Strategist
Asia Hunt, Strategist
Lili Emtiaz, Designer
Steven Wimberly, Designer
Pat King, Designer
Lucien Yang, Designer
Charlie Wagers, Designer
Mia Rockel, Designer
Paul Darragh, Designer
Michał Leonczuk, Designer
Eli Guillou, Animator
Marcelo Meneses, Animator
WarnerMedia (now Warner Bros. Discovery)
Larry Adams, SVP Digital Strategy, Product Experience & Head of Design
Katie Soo, SVP Head of Growth Marketing
Robbie Tseng, VP Head of Growth Design
Jesselyn Hutchinson, Producer