FOX Entertainment
Brand Identity
Working with executive leadership at FOX after Disney’s acquisition of 21st Century Fox, we created a new brand strategy and visual identity to transform the network into a culture-defining entertainment brand.
Client
FOX Entertainment
Agency
Role
Chief Creative Officer
Year
2019-2023
Awards
Promax Gold, 2020
Amplifying the brand’s bold legacy of risk-taking, our new positioning and design system empowered storytellers at FOX to create breakthrough entertainment that breaks through in pop culture.
We developed a daring brand strategy that internally encourages employees to break rules and conventions, and engages audiences by breaking expectations and boundaries. The new tone of voice gives them the license to fully embrace fandom and deliver a more daring perspective on pop culture. The visual identity—which we refreshed in 2023—emboldens this strategy by allowing FOX Entertainment’s marketing teams to continually break things to make new things, even the logo itself.
Amplifying the brand’s bold legacy of risk-taking, our new positioning and design system empowered storytellers at FOX to create breakthrough entertainment that breaks through in pop culture.
We developed a daring brand strategy that internally encourages employees to break rules and conventions, and engages audiences by breaking expectations and boundaries. The new tone of voice gives them the license to fully embrace fandom and deliver a more daring perspective on pop culture. The visual identity—which we refreshed in 2023—emboldens this strategy by allowing FOX Entertainment’s marketing teams to continually break things to make new things, even the logo itself.
Amplifying the brand’s bold legacy of risk-taking, our new positioning and design system empowered storytellers at FOX to create breakthrough entertainment that breaks through in pop culture.
We developed a daring brand strategy that internally encourages employees to break rules and conventions, and engages audiences by breaking expectations and boundaries. The new tone of voice gives them the license to fully embrace fandom and deliver a more daring perspective on pop culture. The visual identity—which we refreshed in 2023—emboldens this strategy by allowing FOX Entertainment’s marketing teams to continually break things to make new things, even the logo itself.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director
Bo Bishop, Executive Director Creative Strategy
Betsy Jones, Senior Producer
Adam Wentworth, Art Director
Fredrik Henttonen, Strategist
Casey Halter, Strategist
Asia Hunt, Strategist
David Conklin, Technical Director
Steve Haslip, Designer
Lili Emtiaz, Designer
Christian Palma, Designer
Steven Wimberly, Designer
Carla Dasso, Designer
York Capistrano, Designer, Animator
Eli Guillou, Animator
Adam Tanner, Animator
Lizzi Stuart Ignasher, Animator
Luke Barker, Animator
Kasella Acain, Animator
Carlos Foxworthy, Animator
Bobby Hanley, Animator
Krysta Coates, Animator
Alex Komin, 3D
John Lee, 3D
Jo Iijima, Design Intern
Samarskaya & Partners, Typographer
FOX Entertainment
Darren Schillace, EVP Marketing
Scott Edwards, EVP Creative Advertising
Ian MacRitchie, SVP Visual Innovation Studio
Jesse Hallas, VP Design
Michelle Theisen, VP Multiplatform Creative & Integrated Marketing
Dan Pierse, Director, Design
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director
Bo Bishop, Executive Director Creative Strategy
Betsy Jones, Senior Producer
Adam Wentworth, Art Director
Fredrik Henttonen, Strategist
Casey Halter, Strategist
Asia Hunt, Strategist
David Conklin, Technical Director
Steve Haslip, Designer
Lili Emtiaz, Designer
Christian Palma, Designer
Steven Wimberly, Designer
Carla Dasso, Designer
York Capistrano, Designer, Animator
Eli Guillou, Animator
Adam Tanner, Animator
Lizzi Stuart Ignasher, Animator
Luke Barker, Animator
Kasella Acain, Animator
Carlos Foxworthy, Animator
Bobby Hanley, Animator
Krysta Coates, Animator
Alex Komin, 3D
John Lee, 3D
Jo Iijima, Design Intern
Samarskaya & Partners, Typographer
FOX Entertainment
Darren Schillace, EVP Marketing
Scott Edwards, EVP Creative Advertising
Ian MacRitchie, SVP Visual Innovation Studio
Jesse Hallas, VP Design
Michelle Theisen, VP Multiplatform Creative & Integrated Marketing
Dan Pierse, Director, Design
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Elliott Chaffer, Executive Creative Director
Bo Bishop, Executive Director Creative Strategy
Betsy Jones, Senior Producer
Adam Wentworth, Art Director
Fredrik Henttonen, Strategist
Casey Halter, Strategist
Asia Hunt, Strategist
David Conklin, Technical Director
Steve Haslip, Designer
Lili Emtiaz, Designer
Christian Palma, Designer
Steven Wimberly, Designer
Carla Dasso, Designer
York Capistrano, Designer, Animator
Eli Guillou, Animator
Adam Tanner, Animator
Lizzi Stuart Ignasher, Animator
Luke Barker, Animator
Kasella Acain, Animator
Carlos Foxworthy, Animator
Bobby Hanley, Animator
Krysta Coates, Animator
Alex Komin, 3D
John Lee, 3D
Jo Iijima, Design Intern
Samarskaya & Partners, Typographer
FOX Entertainment
Darren Schillace, EVP Marketing
Scott Edwards, EVP Creative Advertising
Ian MacRitchie, SVP Visual Innovation Studio
Jesse Hallas, VP Design
Michelle Theisen, VP Multiplatform Creative & Integrated Marketing
Dan Pierse, Director, Design