Disney Bundle
Brand Identity
Following our brand launch for Disney+, we designed the marketing system for Disney Bundle—bringing Disney+, ESPN+, and Hulu into a unified subscription offering. Two years later, we refreshed the design, strategy, and brand positioning to offer a more expansive and flexible system.
To showcase the bundle’s limitless possibilities available to customers, we set out to create a visual identity rooted in flexibility and establish Disney Bundle as a brand in and of itself by bringing it to the forefront in all graphic elements.
Our design system features an extended color palette that stands apart from, yet unites, each of the sub-brands. We built multi-platform static and motion toolkits to highlight the scope and scale of content available, perpetually moving through colorful spaces so that audiences can feel the epic offering of bundled shows, movies, and characters.
To showcase the bundle’s limitless possibilities available to customers, we set out to create a visual identity rooted in flexibility and establish Disney Bundle as a brand in and of itself by bringing it to the forefront in all graphic elements.
Our design system features an extended color palette that stands apart from, yet unites, each of the sub-brands. We built multi-platform static and motion toolkits to highlight the scope and scale of content available, perpetually moving through colorful spaces so that audiences can feel the epic offering of bundled shows, movies, and characters.
To showcase the bundle’s limitless possibilities available to customers, we set out to create a visual identity rooted in flexibility and establish Disney Bundle as a brand in and of itself by bringing it to the forefront in all graphic elements.
Our design system features an extended color palette that stands apart from, yet unites, each of the sub-brands. We built multi-platform static and motion toolkits to highlight the scope and scale of content available, perpetually moving through colorful spaces so that audiences can feel the epic offering of bundled shows, movies, and characters.
The new Disney Bundle logo and design were unveiled at D23 Expo, where fans got a sneak preview of the brand, upcoming originals, and exclusive content. The must-see experience (created and built by 2Heads) united the Disney+, Hulu, and ESPN+ booths, and featured massive branded Disney Bundle wraps, panels, interactive kiosks, and merchandise across 12K square feet for 100K guests.
The new Disney Bundle logo and design were unveiled at D23 Expo, where fans got a sneak preview of the brand, upcoming originals, and exclusive content. The must-see experience (created and built by 2Heads) united the Disney+, Hulu, and ESPN+ booths, and featured massive branded Disney Bundle wraps, panels, interactive kiosks, and merchandise across 12K square feet for 100K guests.
The new Disney Bundle logo and design were unveiled at D23 Expo, where fans got a sneak preview of the brand, upcoming originals, and exclusive content. The must-see experience (created and built by 2Heads) united the Disney+, Hulu, and ESPN+ booths, and featured massive branded Disney Bundle wraps, panels, interactive kiosks, and merchandise across 12K square feet for 100K guests.
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Mika Saulitis, Director of Strategy
Erin Kilkenny, Creative Director
Kevin Anderson, Senior Producer
Natalie Studdert, Producer
Julia Borowski, Associate Producer
Koda Ko, Art Director
David Conklin, Creative Technologist
Steven Wimberly, Designer
Adam Wentworth, Designer
Carla Dasso, Designer
Diksha Watwani, Designer
Jesse McGowan, Designer
Paul Darragh, Designer
Tyler Rispoli, Animator
Listen (Sonic Branding)
Paul Amitai, Executive Strategy Director
Disney
Andy Baker, VP Creative Marketing
DJ McGuffey, Senior Creative Director
Heather Piche, Project Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Mika Saulitis, Director of Strategy
Erin Kilkenny, Creative Director
Kevin Anderson, Senior Producer
Natalie Studdert, Producer
Julia Borowski, Associate Producer
Koda Ko, Art Director
David Conklin, Creative Technologist
Steven Wimberly, Designer
Adam Wentworth, Designer
Carla Dasso, Designer
Diksha Watwani, Designer
Jesse McGowan, Designer
Paul Darragh, Designer
Tyler Rispoli, Animator
Listen (Sonic Branding)
Paul Amitai, Executive Strategy Director
Disney
Andy Baker, VP Creative Marketing
DJ McGuffey, Senior Creative Director
Heather Piche, Project Manager
Credits
Trollbäck+Company
Alex Moulton, Chief Creative Officer
Erica Schrager, Executive Producer
Bo Bishop, Executive Director Creative Strategy
Mika Saulitis, Director of Strategy
Erin Kilkenny, Creative Director
Kevin Anderson, Senior Producer
Natalie Studdert, Producer
Julia Borowski, Associate Producer
Koda Ko, Art Director
David Conklin, Creative Technologist
Steven Wimberly, Designer
Adam Wentworth, Designer
Carla Dasso, Designer
Diksha Watwani, Designer
Jesse McGowan, Designer
Paul Darragh, Designer
Tyler Rispoli, Animator
Listen (Sonic Branding)
Paul Amitai, Executive Strategy Director
Disney
Andy Baker, VP Creative Marketing
DJ McGuffey, Senior Creative Director
Heather Piche, Project Manager