We started by examining the history of sound related to news, from antiquity to current trends, and developed the forward-thinking audio identity that CNN used in over 200 countries for nearly ten years.
Over the course of the project, we developed a large toolkit of region-specific network themes which, based on our research on musical recognition, were composed to be consistent in chord progression rather than melody. This allowed us to maintain consistency across an enormous range of international musical styles. I presented the project's strategic insights at the 2010 Audio Branding Congress in Hamburg, Germany, and the case study was included in the Audio Branding Academy 2010/2011 Yearbook.
We started by examining the history of sound related to news, from antiquity to current trends, and developed the forward-thinking audio identity that CNN used in over 200 countries for nearly ten years.
Over the course of the project, we developed a large toolkit of region-specific network themes which, based on our research on musical recognition, were composed to be consistent in chord progression rather than melody. This allowed us to maintain consistency across an enormous range of international musical styles. I presented the project's strategic insights at the 2010 Audio Branding Congress in Hamburg, Germany, and the case study was included in the Audio Branding Academy 2010/2011 Yearbook.
We started by examining the history of sound related to news, from antiquity to current trends, and developed the forward-thinking audio identity that CNN used in over 200 countries for nearly ten years.
Over the course of the project, we developed a large toolkit of region-specific network themes which, based on our research on musical recognition, were composed to be consistent in chord progression rather than melody. This allowed us to maintain consistency across an enormous range of international musical styles. I presented the project's strategic insights at the 2010 Audio Branding Congress in Hamburg, Germany, and the case study was included in the Audio Branding Academy 2010/2011 Yearbook.
CNN International "Explorer"
Michael Picton
CNN International "Explorer"
Michael Picton
The success of our audio identity led to further brand development, including a theme for CNN Freedom Project.
This noble initiative seeks the abolition of human trafficking by shining a spotlight on the horrors of modern-day slavery, amplifying the voices of the victims, and highlighting success stories.
The success of our audio identity led to further brand development, including a theme for CNN Freedom Project.
This noble initiative seeks the abolition of human trafficking by shining a spotlight on the horrors of modern-day slavery, amplifying the voices of the victims, and highlighting success stories.
The success of our audio identity led to further brand development, including a theme for CNN Freedom Project.
This noble initiative seeks the abolition of human trafficking by shining a spotlight on the horrors of modern-day slavery, amplifying the voices of the victims, and highlighting success stories.
To support CNN International's coverage of the 2010 World Cup in Johannesburg, South Africa, I composed the theme music used throughout the event coverage and promotion.
I also created several remixes with different instrumentation and tempos that allowed CNN's producers to keep their audience excited and engaged over the many broadcasts.
To support CNN International's coverage of the 2010 World Cup in Johannesburg, South Africa, I composed the theme music used throughout the event coverage and promotion.
I also created several remixes with different instrumentation and tempos that allowed CNN's producers to keep their audience excited and engaged over the many broadcasts.
To support CNN International's coverage of the 2010 World Cup in Johannesburg, South Africa, I composed the theme music used throughout the event coverage and promotion.
I also created several remixes with different instrumentation and tempos that allowed CNN's producers to keep their audience excited and engaged over the many broadcasts.
Credits
Expansion Team
Alex Moulton, Creative Director & Composer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Michael Picton, Composer
Gooding, Composer
Roger Joseph Manning, Jr., Composer
CNN
Jonathan Killian, Director of Creative Services, CNN International
Credits
Expansion Team
Alex Moulton, Creative Director & Composer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Michael Picton, Composer
Gooding, Composer
Roger Joseph Manning, Jr., Composer
CNN
Jonathan Killian, Director of Creative Services, CNN International
Credits
Expansion Team
Alex Moulton, Creative Director & Composer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Michael Picton, Composer
Gooding, Composer
Roger Joseph Manning, Jr., Composer
CNN
Jonathan Killian, Director of Creative Services, CNN International