CMJ Music Marathon

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

Working within a very tight schedule, we conceived an approach based on the contrast between a clean, modern typeface and colorful, glitchy backgrounds crafted with a combination of analog and digital techniques. We delivered a new logo, design toolkit, and style guide that were built to empower the CMJ team to produce all collateral including posters, print ads, badges, and their new app and website.

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

Working within a very tight schedule, we conceived an approach based on the contrast between a clean, modern typeface and colorful, glitchy backgrounds crafted with a combination of analog and digital techniques. We delivered a new logo, design toolkit, and style guide that were built to empower the CMJ team to produce all collateral including posters, print ads, badges, and their new app and website.

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

Working within a very tight schedule, we conceived an approach based on the contrast between a clean, modern typeface and colorful, glitchy backgrounds crafted with a combination of analog and digital techniques. We delivered a new logo, design toolkit, and style guide that were built to empower the CMJ team to produce all collateral including posters, print ads, badges, and their new app and website.

Visual Identity

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

CMJ needed to create a design package that would telegraph the DIY ethic of the indie music community.

Credits

Eyeball

Credits

Eyeball

Credits

Eyeball

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