Amazon Kindle
Campaigns
I led many initiatives for Amazon while at Eyeball, including multiple product launches for Kindle. Before that, I collaborated with Eyeball at my company Expansion Team, supervising original music for a number of Kindle TV campaigns and product videos.
As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.
Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.
As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.
Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.
As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.
Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.





Credits
Eyeball
Limore Shur, Executive Creative Director, Director
Alex Moulton, Executive Creative Director, Director, Editor
Ben Spivak, Executive Producer
Amilcar Gomes, Director, Editor
Sara Huneke, Editor
Tom Downs, Editor
Expansion Team
Alex Moulton, Creative Director, Sound Designer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Carter Butler, Music Supervisor
Eric Stamile, Composer
Jacob Steele, Composer
Flip Baber, Composer
Credits
Eyeball
Limore Shur, Executive Creative Director, Director
Alex Moulton, Executive Creative Director, Director, Editor
Ben Spivak, Executive Producer
Amilcar Gomes, Director, Editor
Sara Huneke, Editor
Tom Downs, Editor
Expansion Team
Alex Moulton, Creative Director, Sound Designer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Carter Butler, Music Supervisor
Eric Stamile, Composer
Jacob Steele, Composer
Flip Baber, Composer
Credits
Eyeball
Limore Shur, Executive Creative Director, Director
Alex Moulton, Executive Creative Director, Director, Editor
Ben Spivak, Executive Producer
Amilcar Gomes, Director, Editor
Sara Huneke, Editor
Tom Downs, Editor
Expansion Team
Alex Moulton, Creative Director, Sound Designer
Martia Guinn, Executive Producer
Jean Kouremetis, Producer
Carter Butler, Music Supervisor
Eric Stamile, Composer
Jacob Steele, Composer
Flip Baber, Composer