Amazon Kindle

Campaigns

I led many initiatives for Amazon while at Eyeball, including multiple product launches for Kindle. Before that, I collaborated with Eyeball at my company Expansion Team, supervising original music for a number of Kindle TV campaigns and product videos.

Client

Amazon

Agency

Expansion Team & Eyeball

Role

Music Creative Director, Director, Editor

Year

2011-2015

As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.

Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.

As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.

Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.

As Amazon’s agency for Kindle, we concepted and shot numerous spots and product films, from the Kindle Touch through to the full expansion of the Kindle product line, often working directly with Jeff Bezos.

Along the way, we named and branded Kindle FreeTime, along with less successful projects like the ill-fated Fire Phone. Of the many projects I can't share here, one of the most fun was directing seven short docs to promote Amazon Studios’ first pilot season for its kids’ programming.

Credits
Eyeball

Limore Shur, Executive Creative Director, Director

Alex Moulton, Executive Creative Director, Director, Editor

Ben Spivak, Executive Producer

Amilcar Gomes, Director, Editor

Sara Huneke, Editor

Tom Downs, Editor

Expansion Team

Alex Moulton, Creative Director, Sound Designer

Martia Guinn, Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Eric Stamile, Composer

Jacob Steele, Composer

Flip Baber, Composer

Credits
Eyeball

Limore Shur, Executive Creative Director, Director

Alex Moulton, Executive Creative Director, Director, Editor

Ben Spivak, Executive Producer

Amilcar Gomes, Director, Editor

Sara Huneke, Editor

Tom Downs, Editor

Expansion Team

Alex Moulton, Creative Director, Sound Designer

Martia Guinn, Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Eric Stamile, Composer

Jacob Steele, Composer

Flip Baber, Composer

Credits
Eyeball

Limore Shur, Executive Creative Director, Director

Alex Moulton, Executive Creative Director, Director, Editor

Ben Spivak, Executive Producer

Amilcar Gomes, Director, Editor

Sara Huneke, Editor

Tom Downs, Editor

Expansion Team

Alex Moulton, Creative Director, Sound Designer

Martia Guinn, Executive Producer

Jean Kouremetis, Producer

Carter Butler, Music Supervisor

Eric Stamile, Composer

Jacob Steele, Composer

Flip Baber, Composer