aiEDU
Brand Identity
The AI Education Project (aiEDU) is a nonprofit devoted to ensuring all students are prepared to live, work, and thrive in a world increasingly shaped by AI. aiEDU partners with education systems nationwide to advance AI literacy through high-quality curriculum, professional development, and strategic collaborations with states, school districts, and other institutions.
Building on earlier collaboration with aiEDU, I led a comprehensive rebrand in 2024 that introduced a scalable design system, vibrant color palette, and a new logo.
After the rebrand, I continued to work directly with the nonprofit as Senior Creative Advisor, further expanding and refining the visual identity. I updated the aiEDU website, designed new collateral for education frameworks and fundraising, created presentation and print templates, and built the aiEDU Studios sub-brand.
aiEDU’s fundraising soared: philanthropic support grew nearly 7x year-over-year, and earned revenue from school districts tripled in the 2024-25 academic year. These gains signal mounting confidence in aiEDU’s mission and lay the groundwork for scaling AI literacy to millions more students in the years ahead.
Building on earlier collaboration with aiEDU, I led a comprehensive rebrand in 2024 that introduced a scalable design system, vibrant color palette, and a new logo.
After the rebrand, I continued to work directly with the nonprofit as Senior Creative Advisor, further expanding and refining the visual identity. I updated the aiEDU website, designed new collateral for education frameworks and fundraising, created presentation and print templates, and built the aiEDU Studios sub-brand.
aiEDU’s fundraising soared: philanthropic support grew nearly 7x year-over-year, and earned revenue from school districts tripled in the 2024-25 academic year. These gains signal mounting confidence in aiEDU’s mission and lay the groundwork for scaling AI literacy to millions more students in the years ahead.
Building on earlier collaboration with aiEDU, I led a comprehensive rebrand in 2024 that introduced a scalable design system, vibrant color palette, and a new logo.
After the rebrand, I continued to work directly with the nonprofit as Senior Creative Advisor, further expanding and refining the visual identity. I updated the aiEDU website, designed new collateral for education frameworks and fundraising, created presentation and print templates, and built the aiEDU Studios sub-brand.
aiEDU’s fundraising soared: philanthropic support grew nearly 7x year-over-year, and earned revenue from school districts tripled in the 2024-25 academic year. These gains signal mounting confidence in aiEDU’s mission and lay the groundwork for scaling AI literacy to millions more students in the years ahead.
In 2025, I helped the team launch aiEDU Studios, a video-first content studio created to have candid, insightful conversations about artificial intelligence, education, and policy.
For the flagship video podcast, I designed the logo, motion graphics toolkit, social templates, and a sonic logo (audio mnemonic). We then branded and launched a second video podcast, Raising Kids in the Age of AI, in collaboration with Google, for which I produced podcast art, animated bumpers, social promos, and bilingual print collateral and signage for community events.
In 2025, I helped the team launch aiEDU Studios, a video-first content studio created to have candid, insightful conversations about artificial intelligence, education, and policy.
For the flagship video podcast, I designed the logo, motion graphics toolkit, social templates, and a sonic logo (audio mnemonic). We then branded and launched a second video podcast, Raising Kids in the Age of AI, in collaboration with Google, for which I produced podcast art, animated bumpers, social promos, and bilingual print collateral and signage for community events.
In 2025, I helped the team launch aiEDU Studios, a video-first content studio created to have candid, insightful conversations about artificial intelligence, education, and policy.
For the flagship video podcast, I designed the logo, motion graphics toolkit, social templates, and a sonic logo (audio mnemonic). We then branded and launched a second video podcast, Raising Kids in the Age of AI, in collaboration with Google, for which I produced podcast art, animated bumpers, social promos, and bilingual print collateral and signage for community events.
Credits
Alex Moulton Creative
Alex Moulton, Creative Director, Designer, Animator, Composer
Liam Eisenberg, Illustrator
Marcelo Meneses, Animator
Trollbäck+Company (2024 Rebrand)
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Sue Yee Hubbard, Producer
Erin Kilkenny, Associate Creative Director
Koda Ko, Art Director
Boris Schneerson, Design Intern
Credits
Alex Moulton Creative
Alex Moulton, Creative Director, Designer, Animator, Composer
Liam Eisenberg, Illustrator
Marcelo Meneses, Animator
Trollbäck+Company (2024 Rebrand)
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Sue Yee Hubbard, Producer
Erin Kilkenny, Associate Creative Director
Koda Ko, Art Director
Boris Schneerson, Design Intern
Credits
Alex Moulton Creative
Alex Moulton, Creative Director, Designer, Animator, Composer
Liam Eisenberg, Illustrator
Marcelo Meneses, Animator
Trollbäck+Company (2024 Rebrand)
Alex Moulton, Chief Creative Officer, Creative Director
Erica Schrager, Executive Producer
Sue Yee Hubbard, Producer
Erin Kilkenny, Associate Creative Director
Koda Ko, Art Director
Boris Schneerson, Design Intern